Digital advertising continues to evolve, and display ads play a crucial role in the marketing strategy of many companies. These ads appear on websites, apps, and social media, attracting users' attention and promoting products or services. However, creating an effective layout for display ads can be challenging.

Here are some tips to ensure your ads stand out and achieve the desired results.

Keep it simple

Simplicity is key to an effective layout. Display ads typically have limited space, so avoid cluttering the design with too many elements. Use high-quality images and concise text to convey your message clearly and directly. A clean design makes the content easier to understand and makes the ad more visually appealing.

Use clear calls to action

A clear, concise, and visible call-to-action (CTA) is essential in any successful display ad. Phrases like "Buy Now," "Learn More," or "Sign Up" are examples of commonly used CTAs by brands. It’s recommended to highlight the CTA using a button in a contrasting color to the background of the ad, making it stand out to users. Typically, the CTA is strategically placed in the layout, preferably at the bottom or side of the ad.

Choose colors and fonts carefully

The colors and fonts you choose for your ad can significantly impact user perception. Use colors that reflect your brand identity and stand out in the context where the ad will be displayed. Avoid color combinations that may make the text hard to read. For fonts, choose readable typography and avoid using too many different variations in the same ad.

Optimize for different formats and devices

With the variety of devices users utilize, it is crucial that your ad is prepared to perform in different formats. Use media tools that allow the loading of various creative dimensions and preview how the ad will be displayed on the different devices it will serve.

Test and analyze performance

Finally, testing different variations of the ad layout is fundamental to find the most effective formula. Use A/B testing to compare different versions and analyze which generates better results in terms of clicks, conversions, or other important metrics.

Base your decisions on concrete data and be willing to make continuous adjustments to optimize your ad's performance. By following these tips, you can create more attractive and effective display ads, capable of capturing the audience's attention and generating positive results for your marketing campaign.