Creating ads can be challenging, especially when time is limited. However, with some practical strategies, it is possible to develop effective ads quickly.

Be prepared to create ads

It is recommended that you reflect on some elements before starting ad production, such as the objective, texts, visual resources and call to action. Check out the following tips to develop each of these elements.

Define the objective

Before you start creating an ad, clearly define the objective. Do you want to increase sales, generate leads or raise awareness of a new product or service? Having a specific objective helps direct the entire creation process, making it easier to choose the words, images, platform and format of the ad.

Use simple and direct messages

In an ad, less is more. Focus on conveying your message clearly and directly. Avoid long and complex texts. Use short and objective sentences that highlight the main benefits of your product or service. This makes it easier for the audience to understand and quickly grabs their attention.

Insert visual resources

Images can communicate your message faster than text. Choose visual resources that are attractive and relevant to your target audience and your objective. Make sure they are aligned with your brand's identity and complement the message of your ad, enhancing your audience's desire for the product or service presented and/or their understanding of the benefits being advertised.

Choose a short call to action

A clear and objective call to action (CTA) is essential to guide the audience on what to do next. Be specific about the action you want the user to take. A well-formulated CTA can significantly increase the conversion rate of your ad.

How to speed up ad creation

With these elements in hand, you can proceed to create the ad. Using templates and automation tools is the recommended way if your goal is to create your ads quickly and effectively.

Templates and brand guidelines

An efficient way to speed up ad creation is to use ready-made templates, so you don't have to start from scratch. Usually, these templates provide a base, requiring only the replacement of a few elements, such as texts and images.

In addition to saving time, ready-made templates ensure that you are following recommended best practices. Make sure your ad is aligned with the brand guidelines. This includes using the colors, fonts, and visual resources that correctly represent your company's identity.

Automation tools

Use automation tools to speed up the ad creation process. PieceGen offers a powerful and efficient solution to create and scale your marketing pieces in various formats without losing consistency, regardless of your design experience level.

This platform can accelerate your creation process by enabling you to develop different ad formats in a few minutes, ensuring they are aligned with your brand's principles.